I’ll take “Over-The-Top Movie Promotions” for 400.
Question: What’s the most ridiculously extravagant way to promote “Tron: Legacy?”
What is throwing a massive neon dance party at Disney World?
That is correct!
I’m not slamming the idea, just to be clear. I see nothing wrong with lavish promotion because clearly Disney is trying to have their “Avatar.” I’ve never been to a big movie promotional event because those don’t usually happen in Houston. If I lived and blogged in Los Angeles, then maybe I would have. I certainly like the idea of studios trying to reach an audience in more creative ways that a TV ad or a trailer.
But this, to me, just seems like a huge expenditure. It will surely be a sight, have no doubt about that. As for how effective this will be in marketing the movie is more suspect.
If I was headed to the Disney park, I probably wouldn’t go out of my way to see this. How about you?