We’re getting to that point of 2010 where we can look back in retrospect at things. Most critics are issuing their top 10 lists (or call them “The Social Network” and others given the unanimity this year), but Cinematical made a very different list this week: the most boring titles of 2010.
I had never really thought of it, but a good title really does make a difference. If “Inception” had been called “The World of the Dream,” I probably wouldn’t be nearly as excited about it as I was. If “How to Train Your Dragon” had been called “Vikings and Dragons,” I would have easily written it off. Those are some of the best of 2010, but what about the worst?
The bland and the irrelevant usually make the worst titles. For example, as much as I loved “Michael Clayton,” that title told me NOTHING about the movie. As for 2010, we had plenty of culprits: “I’m Still Here,” the Joaquin Phoenix documentary, would have sent up no flags for the average moviegoer. ”The Lost Year of Joaquin Phoenix” would have been a significantly better choice. ”The Bounty Hunter” sounds like an action movie, not a revolting Jennifer Aniston rom-com. ”The Joneses” is a family name, not the title for a very perceptive social commentary.
There are many more of 2010 (see a much more complete list at the link above), but that’s just a sampling of how a movie’s title can have a significant impact on moviewatching. Did it make a difference for you at all this year?