I just had a random thought hit me, and thus, it proved to be nice fodder for random factoid discussion.
Remember back when movies used to have “premiere previews” on the day before they opened between 7:00 and 10:00 P.M.? Because midnight apparently wasn’t good enough for them. The first movie I remember definitively doing this was “Pirates of the Caribbean: Dead Man’s Chest,” although there might have been some for “Poseidon” early that summer. The trend ran mainly from 2006 to 2009, and some of the movie that previewed early were “Transformers,” “Iron Man,” and “Star Trek.”
(There were some earlier movies that used the model too, such as “The Matrix Reloaded” and “Austin Powers in Goldmember.”)
So why did they die out? I honestly have no idea why. Anybody have any ideas why we have to wait until 12:01 A.M. now?


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