Random Factoid #401

2 09 2010

I’ll take “Over-The-Top Movie Promotions” for 400.

Question: What’s the most ridiculously extravagant way to promote “Tron: Legacy?”

What is throwing a massive neon dance party at Disney World?

That is correct!

I’m not slamming the idea, just to be clear.  I see nothing wrong with lavish promotion because clearly Disney is trying to have their “Avatar.”  I’ve never been to a big movie promotional event because those don’t usually happen in Houston.  If I lived and blogged in Los Angeles, then maybe I would have.  I certainly like the idea of studios trying to reach an audience in more creative ways that a TV ad or a trailer.

But this, to me, just seems like a huge expenditure.  It will surely be a sight, have no doubt about that.  As for how effective this will be in marketing the movie is more suspect.

If I was headed to the Disney park, I probably wouldn’t go out of my way to see this.  How about you?


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