Random Factoid #520

30 12 2010

With 2011 in our sights, many of 2010’s finest moments and achievements are being recapped (see my “10 for ’10” series).  The year’s reigning box office champ was not even a 2010 release but rather James Cameron’s “Avatar,” which made more this calendar year than “Toy Story 3” did in its entire run.

There are probably plenty of other milestones that “Avatar” piled up this year, but shockingly, one it didn’t receive was the biggest selling on-demand movie.  In case you hadn’t guessed it by looking at the picture, it was fellow Best Picture nominee (gag) “The Blind Side!”

Perhaps it might have emerged victorious had it been available on demand the day of its video release.  Comcast stated that “movies available the same day as DVD release are consistently among the top-performing content On Demand.”  And, as Cinematical pointed out, “Folks who loved it couldn’t wait to own it, even in a stripped-down edition, which explains the broken sales records for DVD and Blu-ray.”

In too many factoids to link back to, I have championed streaming and on-demand as the new frontier of movie rentals.  I’ve totally embraced it as I have 70+ movies in my Netflix instant queue and 3 movies waiting to watch on iTunes.  I always love it when movies are available day and date because I’m not too eager to leave my couch/bed to rent a movie.  If I hear that a movie is coming out on video (which I always do), I get upset when I can’t just hit a button and have it ready to watch on my Apple TV.

Lesson learned, Fox?  You couldn’t do much to keep “Avatar” from losing Best Picture, but you could have helped it win this award to add to a superfluous stack.

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