Random Factoid #555

3 02 2011

5-5-5.  Super cool.

Anyways, to actual factoid business now, can you spot a bad movie from the advertising? /Film linked to an Internet user who thinks he can: it’s the bold, red, uppercase fonts.

The response to this graphic came quickly and swiftly though, showing that it’s dangerous to overgeneralize:

I don’t really judge by the poster, as often times they aren’t exactly indicative of the quality of a movie.  Case in point: “The King’s Speech.”  The first poster is a hideous composition of three heads that doesn’t tell you anything about the movie, yet it does scream “THIS IS A BRITISH COSTUME DRAMA.  YOU SAW THIS MOVIE FOUR YEARS AGO WHEN IT WAS CALLED ‘THE QUEEN.'”  But the second poster, with its off-centered shot of Bertie, captures the movie’s slightly tweaked take on the historical biopic.

If anything, I have learned to avoid movies based on their trailers.  Nowadays, studios tend to throw their best jokes and one-liners in the trailer.  So if those falter, then the movie is usually a total dud.  I also tend to get pretty skeptical when I get a huge laugh out of the trailer because if that’s the best, then whats left?

But, all in all, it just goes to show you that you can’t judge a movie by its poster – but maybe you can by its trailer…


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One response

10 02 2011
Simon/Ripley

Maybe the first guy should revise his rule to include font type. The above ones all seem to use this low-stylized font, I forget the name of it. Helvetica, maybe?

And I’m pretty sure the one for the Graduate is a newer poster.

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