Disney’s expensive attempt at an experiment, “Tomorrowland,” begins with a rather preposterous proposition: the company has some kind of monopoly on optimism and innovation. The takeaway is, essentially, you’re an earth-hating pessimist unless you chant “It’s a Small World After All” in your sleep. (I’ll only make a parenthetical note here that the Futurist art movement inspired Benito Mussolini and the Fascists in Italy.)
The relentless attempts of co-writer/director Brad Bird, as well as his fellow scribes Damon Lindelof and Jeff Jensen, to associate hope and positivity with the Disney brand makes the experience feel like enduring a two hour infomercial. Or like a feature-length entrance video at a Disney theme park. Fashionable thought it may be to bash the gloominess of the present day, such a simple-minded response to the challenges we face only makes those hurdles appear more imposing.
Even when putting this distressing ideology at bay, “Tomorrowland” still proves a dull, uninspiring experience. The two plus hours revolve around the teenage Casey Newton (Britt Robertson) as a pin leads her on an adventure that takes her to a different dimension with George Clooney’s curmudgeonly inventor Frank Walker. This separate space, known as Tomorrowland, exists as a haven for intellectuals to escape the growing chaos of the world.
Naturally, a discussion of the merits and downfalls of Golden Age Thinking ensues, but it feels entirely unconvincing and disingenuous. This propaganda piece of shameless branding offers a Disney answer, not a real one. C /
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