REVIEW: Our Brand Is Crisis

21 02 2016

Admittedly, the circumstances under which I saw David Gordon Green’s “Our Brand Is Crisis” might have exerted a particularly strong influence on my reaction. Had I gone to see it in theaters back in October, I could have done so with the luxury of writing off the candidacy of Donald Trump as a political sideshow. But now, watching at home in mid-February, that farce has become a force in American democracy with undeniable ramifications for our country.

“Our Brand Is Crisis” was conceptualized, shot and likely finished before the Trump phenomenon came about, so I do not wish to imply in any way that the film paved the way for such a demagogue. But given how few people saw it theatrically, most viewers will encounter the film with the presence or specter of the Donald firmly planted in the public consciousness. Cultural products may not substantially shape our society, but they can reflect its values in intentional or unexpected ways. “Our Brand Is Crisis” feels like a film in the latter camp.

Sandra Bullock stars as as political strategist “Calamity” Jane Bodine, a character who is the polar opposite of Trump in many ways. She is a for-hire, behind-the-scenes operative, obsessively focused on the minutiae of getting her candidates into first place. Mixing intellectual prowess with practical problem-solving, Jane in her zone is truly a force to be reckoned with. For that precise reason, the campaign for a struggling Bolivian presidential contender brings her off the sidelines and out of retirement.

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