I scarcely remember anything that happened in 2008’s “Cloverfield,” though I will never forget the nausea-inducing vertigo its constant shaky-cam gave me. I have a vague recollection of seeing the monster at the end (sorry if that spoiled something for anyone) and some kind of government cover-up of the whole thing. In other words, nothing had me clamoring for a sequel or offshoot.
Yet along comes “10 Cloverfield Lane,” directed by Dan Trachtenberg, written (to some extent) by “Whiplash” wunderkind Damien Chazelle and presumptively overseen by producer J.J. Abrams – and all of a sudden, they showed me that I did not know what I wanted. How refreshing to see a brand extension that serves as a brand revitalization. Rather than relying on the formula, mythology or beats of its predecessor, this bold new path in what now is supposedly a franchise delivers exactly what we need by giving us nothing we expected.
Most people remember “Cloverfield” chiefly for its marketing campaign. “10 Cloverfield Lane” arrived like Adele’s “25,” a teaser out of nowhere with the full product dropping shortly after. Ironically, the lead-up hardly presaged the experience. While the anticipation “Cloverfield” ultimately revealed thin substance, the somewhat muted hype machine surrounding “10 Cloverfield Lane” was only scratching the surface of the film’s tremendous impact. Trachtenberg’s film is like a master-class in suspense building, expertly and tautly edited to ratchet up the heat in every scene until it reaches a boiling point. In many ways, it could not be more different from “Cloverfield,” whose verité live video style relied on overwhelming the senses to communicate urgency and danger.
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