Franchise action flicks catch a lot of flak – rightfully – for existing as little more than an excuse for merchandising. But maybe the problem doesn’t stop there. Is it possible that our star vehicles have similarly been co-opted to serve as personal branding for actors?
There is a very plausible scenario in which a year from today, I will remember little of what happened between Jennifer Lawrence and Chris Pratt’s characters in “Passengers.” I’ll probably never forget how angry I felt watching them play into the flaws of the script – more on that in a bit. What I am most likely to remember, however, is their late-night talk show appearances and lab-created viral video moments. The film itself feels like an afterthought amidst the millions upon millions of media impressions the duo generated on a month-long press tour.
The ancillary content for “Passengers” further cements the personas of both actors: Lawrence the raucous and relatable girl next door, Pratt the goofy but lovable working man. But the film itself cuts against the grain for each of them, making everything feel entirely disingenuous. This does not constitute much of a problem for Chris Pratt, who gets to play the tortured center of a deep space morality play. The prematurely awakened space passenger Jim Preston represents Pratt’s first chance to really display his dramatic chops, and director Morten Tyldum spotlights them by … focusing heavily on his puppy dog eyes whenever he’s grappling with a deep emotion or question. Whomp!
Lawrence, on the other hand, plays totally against type for both her on- and off-screen feminism. As Aurora Lane, the object of Jim’s gaze and manipulation, she gives herself over to being little more than a sex object ready to please on cue as well as a backstage figure to male heroism in the face of danger. This is Katniss Everdeen and Joy Mangano! This is the actress who dared to call out Hollywood’s sexist payment practices! What’s going on with this retrograde role choice?
Earlier this year, I had the distinct pleasure to attend the Student Symposium at the 
There are many people who romanticize the European model of making films, and Tyldum is not one of them. He admitted to favoring the honesty of Hollywood filmmaking over the pretentiousness of the Scandinavian system. Tyldum also lamented the way it was suspicious to make a commercially successful film in his home country, so no wonder he wanted to get out – “Headhunters” is the 
And critics of “The Imitation Game” have been quick to take the filmmakers to task for whitewashing or downplaying Turing’s sexuality. Seemingly in response to these criticisms, Tyldum highlighted the richness of the story and just how many distinct angles and interpretations that different filmmakers could extrapolate from it. While some might see it as an opportunity for a LGBTQ message or a lesson on science and math, Tyldum stated that he saw the movie as “about how important it is to listen to people who are different.”
Marshall and the Movies 
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