It’s time for a movie to come along that changes the romantic comedy genre for better and for always (or at least reverses the way it’s heading at the present moment). A movie willing to avoid the sappiness and the cliched, predictable genre tropes. A movie willing to be a little bit sneaky and subversive in its delivery of what the audience wants from the genre. A movie that gets to the heart of what the genre is supposed to be – truthful, believable romance with some observations on the tricky thing that is love with some humor sprinkled on top.
“Friends with Benefits” is not that movie, although it desperately wants to be. It gets some points for trying, though. It takes some good pot shots at the genre through the very clever usage of a fake romantic comedy starring Rashida Jones and Jason Segel inside the movie, and levels some very accurate criticism of them that will no doubt have audiences nodding along with Timberlake and Kunis’ sex pals.
But like so many of the recent onslaught of meta movies, it winds up devolving into the very thing it scorns. It wants all the benefits of self-awareness but none of the responsibilities, which here would include being creative and providing an alternative to the laughable aspects of the genre that it constantly lampoons. To use a sports metaphor, it has the swing but not the followthrough. It boldly goes where few romantic comedies will go and then backs away when honesty and ingenuity is asked of it.
However, it’s nice (for once) to see the movies giving us some indication they realize how RIDICULOUS the romantic comedy has become. Even though “Friends with Benefits” eventually subscribes to the formulaic rules of the genre straight from the textbook, I’ll take a movie with squandered potential over one with no potential any day. Not that it makes it any less disappointing, but the movie sort of gives us a wink and a nudge when it crosses over to the dark side. It’s almost as if director Will Gluck (last year’s excellent “Easy A“) is so apologetic for selling out that he all but superimposes the text “I’M SORRY” over the closing scene.
Marshall and the Movies 
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