Entertainment Weekly’s blog PopWatch asked an interesting question regarding trailers this week: how many is too many? Apparently, studios are paying to play more before the bigger movies. I can tell you that six of them played before “Iron Man 2” last night.
I don’t mind a few trailers before a movie. They give me an opportunity to go to the bathroom before the movie starts. They give me a nice grace period to be tardy to the movie, although I don’t like to be.
But sometimes, they do go a little overboard. Like the author of the EW post, I think four is a healthy number. It still grants that grace period and gives you a glimpse at what’s coming up but doesn’t encroach too far past the scheduled start time.
I think 4 or 5 is the maximum people can take without it going overboard. What’s the point of showing so many trailers if we are going to completely forget 75% of them because of the information overload?
I’m more worried about the 25% we do remember, which is often times sufficient enough to ruin an entire movie.
*cough* BROTHERS!