Random Factoid #396

28 08 2010

How’s this for an exciting proposition?  This according to Cinematical

Would you go out to the movies more if you got something out of it? I mean other than the movie, of course. Say you also got a free Scott Pilgrim t-shirt for seeing “Scott Pilgrim vs. the World?” Or the complete graphic novel collection if you saw it a certain number of times? Or some other Universal Studios-related swag for seeing Pilgrim and “Charlie St. Cloud” and “Nanny McPhee Returns?” These are some incentive ideas related to a proposal by (former Cinematical writer) Chris Thilk at Ad Age that Hollywood studios reward moviegoers based on their check-ins on location-based social network apps like Miso and GetGlue. And of course Foursquare, Twitter and Facebook.

It’s an interesting suggestion, though there is the problem of fake check ins. You can easily put yourself into a location you’re not in or say you’re watching a movie you’re not. For studios to trust the concept, these apps would require some means to prove you’re telling the truth.

I am a huge fan of this idea because it rewards me for doing two things I do very normally – social network and go to the movies.  I don’t movie hop or watch pirated movies because I respect filmmakers, and I wouldn’t use the system to cheat the studios.  I’d treat it like I treat the Regal Crown Club or AMC MovieWatcher programs.

My suggestion: perhaps to verify that the people actually see the movies, they could put a code in the pre-show entertainment or on the theater door that would allow them to be checked in.  Or maybe in the ending credits to make sure that they stay the whole movie.

What do you think, bloggers?  I expect a resounding yes because we all go to the movies so often.


Actions

Information

5 responses

28 08 2010
Simon/Ripley

Or you gotta give your ticket stub. I like that idea.

29 08 2010
Harry

I’m a fan of this. Maybe people wouldn’t seem as befuddled when I tell them I’ve seen Inception 7 times if I got like a signed poster for it or something.

30 08 2010
Fitz

Would love for this to be implemented. It would reward the people who keep cinemas going – the repeat goers.

30 08 2010
Luke

Oh gosh yes! Please give me a reason to spend $10 on a movie ticket so I don’t have to limit myself to one every few weeks! 🙂

30 08 2010
Red

Yeah, I like this idea as well. A company could easily cut down on the advertising such as just a few less commercials and it would allow them to pull it off rather smoothly.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s




%d bloggers like this: