Marshall Takes Cannes: Day 2

19 05 2012

Ok, just got out of the 8:30 A.M. showing of “Lawless” … how I got in is another story entirely. But anyways, here’s my account of day 2 in beautiful Cannes (which was two days ago).

Day 2 – Thursday, May 17

My afternoon began with a fantastic Lumiere screening of “Rust and Bone” at 3:00 P.M. I had to sit in the very back row in the balcony, but the image and the sound were still impeccable, so it was all fine by me. Hopefully my review will come down the pipes later.

Then, with only a quick window to grab something to eat before my next screening, I made the idiotic mistake of trying to order from a McDonald’s … and from one of their outside ordering kiosks, no less. The concept is basically a walk-up drive-through window; however, they did a really poor job of communicating it, so I was looking for my order with all the scrubs inside at the counter. Turns out, there was just a window near the ordering kiosk that would open when an order was ready. By that point, I was so frustrated that when my one bite of Royale Bacon tasted gross, I just threw out the entire tray. (I later got a panini from a streetside café. Stupid me for ever thinking of choosing McDonald’s.)

I was quickly whisked away to the Olympia Theater, a multiplex used for regular year-round film screenings in Cannes, for a “secret screening” held by the Weinstein Company. I don’t think I am allowed to say what I saw, but I am almost positive I wouldn’t be able to say what I thought. The rest of the screening attendees were buyers and international distributors – AKA no press (or bloggers). So perhaps one of these days, my virtual embargo will be lifted. But until then, my lips are sealed.

I can tell you one thing – er, person – I did see though: Harvey Weinstein himself. I almost didn’t recognize him since he was dressed so casually in an untucked white-button down, but as soon as he walked down the staircase where I was waiting, I knew exactly who he was. You could just hear the whispers going around the room: “Oh my god, that’s Harvey Weinstein!” Think the scene in “Elf” where Miles Finch walks down the hallway and everyone is saying his name. Harvey, much like Miles Finch, was totally unphased by taking the air out of the room.

It was totally surreal to see such a mythological figure of the film world in the flesh. And now that I have real experience to complement all the countless journalistic pieces and editorials, if I could describe him in a word, it would be: driven. He looked like a man on a mission walking through that theater lobby, and I think it would take a nuclear weapon to deter him. (No, I did not get a picture … did you think I was going to be the one to take a cell phone picture? Not subtle.)

And then, after grabbing some delectable tiramisu gelato, I was off to a beach screening of “Dr. No” to celebrate the 50th anniversary of James Bond. I had never seen the movie in its entirety, so it was probably nice education to finally sit down and watch it. (Plus, now the “Austin Powers” movies make even more sense and will probably be even funnier.) The setting was beautiful, I was happily curled up under a Stella Artois fleece blanket, and then … fireworks. It was truly one of the most amazing pyrotechnic displays I have ever seen, and it just seemed unceasing as well.

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The perfect ending to an excellent day. Try watching James Bond with that going on. I dare you.





Random Factoid #283

7 05 2010

PopEater brought up an interesting point: the marketing campaign for “Iron Man 2” has been almost ubiquitous.  Really, Paramount has spent a whopping $100 million marketing a movie that every American is going to see anyways.  (And for the record, my prediction is that it will NOT beat the opening weekend record held by “The Dark Knight.”)

Nonetheless, it looks really cool to put that metallic mask on a Dr. Pepper can.  And who can resist a Whiplash Whopper?  (The answer: anyone who wants to spare a thousand calories from their daily diet.)

But it’s not designed to target the teenage blogger who rejects being bought out by Hollywood executives looking for a quick buck (see: my stance on 3D conversion).  It’s designed for the not-so-consumer-savvy among us.

Mainly, children.  I know this because I was particularly vulnerable as a child to movie promotion pushes.  Whenever a new Disney movie came out, I would go to McDonald’s several times that month just to get the Happy Meal toys.

I also bought plenty of toys and stuffed animals.  I was part of a target demographic they hit the bullseye with me.