“Sausage Party” may begin with an amusing ’90s Disney-esque opening ditty – with help from “The Little Mermaid” and “Beauty & The Beast” composer Alan Menken, to boot – but Seth Rogen and Evan Goldberg have far more than obvious parody. (Besides, 1999’s adult animated “South Park: Bigger, Longer and Uncut” took care of that pretty well.) Using a supermarket as a microcosmic playground for the world, the sly writing/producing team continue their thematic exploration of pressing social and existential issues.
That’s not a joke, and yes, “continue” means that this thread has been present in their past work. 2013’s “This Is The End” was, among many things, a fascinating exploration of how public figures come to deal with their mortality and the afterlife in the face of a seemingly inevitable apocalypse. Playing a lightly fictionalized version of himself, Rogen and his celebrity comrades united to satirize the lack of self-awareness among self-important actors.
Much of that same gang reunites for “Sausage Party” to play the voices of processed or packaged foods ready for consumption. The elaborate ritual laid out in the opening song deludes them into thinking “the gods” have destined them for some kind of heaven once placed in the grocery cart. But once a returned jar of honey mustard offers a chilling vision of what lies beyond the automatic doors, hot dog Frank (Rogen) and his sweetheart bun Brenda (Kristen Wiig) bring it upon themselves to discover the truth. Neither realizes the answer will shake up everything they thought they knew about life after purchase – provided such a thing even exists.
Along the way, they journey with Kareem the lavash (David Krumholtz) and Sammy the bagel (Edward Norton) and start to solve the Israeli-Palestinian crisis. They bump into Firewater (Bill Hader), a Native American liquor bottle, and bump up against the complications of colonial displacement of indigenous peoples. Rogen and Goldberg, along with “The Night Before” co-writers Kyle Hunter and Ariel Shaffir, take advantage of how ripe animated films are ripe for social commentary given how much an audience has to project humanity onto the objects.
Oh, and all the food eventually comes together in a raucous orgy. Just as the apocalyptic monster in “This Is The End” had disturbingly large anatomy, the “Sausage Party” participants’ sexual drive serves as an outsized reminder that Rogen and Goldberg come from a place of absurdity, imagination and crass humor above all else. Don’t take any of this too seriously, their flourishes seem to cry out, because the authors themselves don’t. They know their places as comedians and entertainers above all else, although Rogen might soon vault to Mel Brooks status for a new generation. The combination of his boundary-pushing comedy with trenchant, socially attuned subject matter certainly makes him an obvious contender to assume the vanguard. (Without saying too much, try not to think of “Blazing Saddles” during the finale.) B+ / 
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